MORSHID
Empowering Moroccan smallholder farmers
Main mission
MORSHID is a digital agricultural platform designed to empower small farmers in Morocco. MORSHID aims to enhance agricultural practices and decision-making for this target audience by providing essential information, resources, and guidance. The platform integrates weather forecasts, data collection, training courses, market information, and personalized advice to create a comprehensive support system for Moroccan farmers.
How does MORSHID help farmers?
Conserving resources
Efficient management of water and fertilizers reduces waste and costs.
Transparent market information
Prevents exploitative practices by providing accurate market prices..
Increase profits
Farmers can negotiate fair prices for their products by connecting directly with consumers.
se connectant directement avec les consommateurs.
Improve yields
AI-based guidance ensures optimized crop production.
Transparency and fairness
Provide farmers with accurate market price information and eliminate exploitative practices by intermediaries.
Key features
AI-based agricultural solutions
• Irrigation management
• Crop management
• Resource optimization
Market access
• Direct sales platform
• Transparent market prices
Education and coaching
• Online courses
• Expert advice
The challenges
Moroccan agriculture contributes significantly to the country's GDP and employs around 45% of the workforce. However, the sector faces challenges due to limited access to production inputs, the prevalence of small farms, complex land tenure issues, and traditional technologies. These issues present difficulties for policymakers, especially when it comes to balancing modernization with the preservation of traditional rural society.
Lack of access to information
Small farmers face a lack of information on agricultural techniques and market prices..
High costs
Traditional farming methods are costly and inefficient.
Reliance on intermediaries
Farmers often rely on intermediaries who exploit them by purchasing crops at low prices and reselling them at higher rates.
Resource inefficiency
Inefficient use of water, fertilizers, and other resources.
Dependence on intermediaries
The solutions
Morshid offers a comprehensive information resource, guidance, and support service for all players in the agricultural ecosystem. It serves as a:
An educational platform
Offering training courses on business management, marketing, business strategy, financial management, etc., to enable farmers to operate and grow their agricultural businesses.
A secure land title registry
Using blockchain technology to provide a secure, decentralized, and transparent system for land title registration, addressing complex land ownership issues.
An agricultural information system
Providing timely, localized weather information and educational resources on sustainable farming practices, water management, soil health improvement, crop selection, and pest control.
A facilitator for insurance & government assistance
Facilitating the provision of crop insurance, parametric insurance, and determining the distribution of government aid to farmers affected by climate change-related events.
A banking and financial catalyst
Improving financial continuity for farmers by facilitating access to affordable bank credit lines, thus reducing banks' risk exposure.
A benefit for suppliers and service providers
Enabling suppliers of fertilizers, seeds, and equipment to make informed production and delivery decisions, while also benefiting service providers such as survey and drone application companies.
Our goal
Our mission is to empower Moroccan smallholder farmers by providing a unique digital platform that offers essential information, resources, and guidance to improve their agricultural practices and decision-making. Our goal is to increase productivity, enhance livelihoods, and build a more sustainable agricultural future for Morocco.
What do we offer?
Data licensing
Sale of valuable agricultural data to third-party services.
Freemium services
Basic services are free, while premium features are available on an affordable pay-per-use model.
Advertising
Limited and relevant advertisements from agricultural businesses.
MORSHID CHATBOT
Provide personalized agricultural advice.
Translation in Darija and Tamazight
Using the local language of the farmers.
Video conferencing
Organize video conferencing sessions with agricultural experts.
Get started now!
Future Vison
Expansion
Including services for animal husbandry and forestry.
Advanced AI
More accurate recommendations to improve agricultural practices.
Large community
Expanding our reach to farmers across Morocco and beyond.
How does it work?
In General!
Access to accurate agricultural information
Morshid provides farmers with detailed information on various crops, including cultivation techniques, planting schedules, disease and pest control methods, and much more.
Crop growth monitoring
Farmers can record data on growth stages, yields, management practices, and other important parameters..
Analysis of crop photos and videos
Obtain information on plant health, diseases, pests, and nutrient needs through photos and videos taken with your phone.
Using the local language of the farmers
Farmers can use their local language, such as Darija and Tamazight.
Our areas of application
Overall mission
Our mission is to empower Moroccan smallholder farmers by providing a unique digital platform that offers essential information, resources, and guidance to improve their agricultural practices and decision-making. Our goal is to increase productivity, enhance livelihoods, and build a more sustainable agricultural future for Morocco.
Mission targeting smallholder farmers
We aim to empower smallholder farmers in Morocco by providing a comprehensive digital platform that offers current weather information, educational resources, and personalized advice. By leveraging technology and expertise, we enable you to improve your agricultural practices, increase productivity, and build a safer future for yourself and your community.
Mission targeting insurance companies
Morshid offers insurance companies the opportunity to support and collaborate directly with smallholder farmers in Morocco. Through our platform, insurance companies can provide crop and parametric insurance to farmers, protecting them from the financial impacts of unforeseen events and climate change. By reducing their exposure to risks, insurance companies can also benefit from increased stability and a positive public perception.
Mission targeting banks
Morshid facilitates banks' ability to provide affordable credit lines to smallholder farmers. By using our platform, banks can offer financial continuity to farmers, allowing them to focus on adopting sustainable practices and improving their agricultural production. This creates a mutually beneficial relationship, as banks can reduce their exposure to risks while supporting the growth of a vital sector of the Moroccan economy.
Mission targeting fertilizer companies and other suppliers
Our platform provides fertilizer companies and other agricultural input suppliers with a direct channel to reach smallholder farmers in Morocco. By leveraging Morshid, suppliers can better understand the needs of farmers, enabling them to make informed decisions regarding production and delivery. This will result in increased efficiency, improved customer satisfaction, and reduced waste. Additionally, suppliers can promote their products and services through our platform, reaching a targeted audience and contributing to the overall growth and sustainability of the Moroccan agricultural sector.
ETITUDE Education & eLearning
Democratizing access to education and creativity
The ETITUDE learning platform is an advanced educational tool designed to revolutionize how educational resources are generated, disseminated, and consumed. Leveraging cutting-edge artificial intelligence and proven technologies, ETITUDE aims to democratize access to knowledge and creativity, providing a platform that empowers both educators and learners. ETITUDE is poised to transform the educational landscape with its unique features and capabilities.
